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Taking into account the levels of searches, it is the electric ones that have the highest interest in Spain: 72% compared to 27% of the hybrids. The distribution of the quota is very similar to the global status. The interest in this type of car, as with sales, is booming. Nationally, the volume of searches has grown from 30% to 30% from 2016 to 2017. An example of the consultations with the more significant increase is those of “best electric car 2017” and “renting an electric car,” with a growth of 100%.
This progress in interest goes hand in hand with the use of mobile devices to search for information about alternative cars since free consultations increased by 51% from 2016 to 2017. Half of the meetings are made through this device. On the other hand, worldwide growth in mobile searches was 35%.
The market for alternative vehicles has a full name, and they are not other than the brands and models that bet on the low (or zero) emissions of CO2 into the atmosphere. BMW dominates the aspirational car’s interest in the i8 and, to a lesser extent, the i3. While the Toyota Prius is the first in hybrid vehicles in general models and the second in the global interest. Tesla’s flagship, model S, is the third. This suggests a potential interest in a purely electric vehicle.
Other technical variables are in the minds of users when making inquiries and that are very common. Consumption/mileage is the primary interest, either to try to save costs or because of concern about the limited scope. Other relevant benefits are power, space, and reliability. There is also a section of a personal nature around these models: technology and music are the main ones, which suggests that we are talking about a young audience. Sports and family are other topics of interest.